Australian influencer Indy Clinton posing in a promotional shoot
A ‘Naughty Little Secret’ Revealed
Australian influencer Indy Clinton is keeping her 659,000 Instagram followers in suspense ahead of her latest business launch.
The Sydney-based mother-of-three announced that the website for her new venture, Behind the Laundry Door, went live on Sunday. The full project will officially launch next Thursday.
Clinton has described the brand as a “naughty little secret.” While she has kept official details under wraps, early promotional material heavily suggests a focus on underwear.
Recent posts feature the TikTok star and her husband, Ben Azar, posing intimately behind a laundry door. In the images, Clinton wears only underwear paired with the caption “Coming soon.”
Followers Speculate on the Next Move
The cryptic marketing strategy has driven intense speculation among her fanbase, with Clinton urging supporters to sign up for email alerts.
Fans have floated guesses ranging from a lingerie line to a podcast dedicated to spilling secrets. “Actually on the edge of my seat for this,” one follower wrote, while another admitted, “Can confidently say I didn’t see this coming.”
Clinton recently fueled further rumors by stating the project is “only for my fans.” That specific phrasing prompted some to wonder if she is pivoting to the adult subscription platform OnlyFans.
The prospect drew mixed reactions online. “Oh girl if you two are starting an only fans I’ll be sad as,” one user commented. “So much respect for you. Don’t do that ❤️ you don’t need to.”
A History of Business and Controversy
This is not the 28-year-old’s first foray into the corporate world.
In August last year, Clinton acquired an equity stake in York St Brands, a skincare and haircare company. She currently serves as the face of its Bouf hair product line.
Beyond her entrepreneurial efforts, Clinton has built an audience of more than two million TikTok followers through her unfiltered, and occasionally controversial, motherhood content.
Her high-profile life often attracts intense public scrutiny. In 2025, Clinton revealed she had hired a private investigator to identify anonymous online trolls who were targeting her family.
Just this month, she made headlines during a Federal Court appearance to support Azar in an unfair dismissal case. Clinton arrived at the courthouse wearing a fitted shirt bearing the explicit slogan “Enjoy C.ck,” deliberately stylized to mimic the classic Coca-Cola logo.
